Email & SMS
What's a good Email Open Rate?
A good Email Open Rate for a local business is 25.0% or higher. Percentage of delivered emails that were opened. An excellent Email Open Rate — the top tier Karbon Agency grades client campaigns against — is 40.0% or higher, while 15.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 15.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Opens / Delivered) * 100Why Email Open Rate matters
Open rate reflects subject line effectiveness and sender reputation. Without opens, nothing else in your email matters.
Where does your Email Open Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.