Email & SMS
What's a good Email Click Rate?
A good Email Click Rate for a local business is 3.0% or higher. Percentage of delivered emails that received a click. An excellent Email Click Rate — the top tier Karbon Agency grades client campaigns against — is 7.0% or higher, while 1.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 1.0% | The floor. Below this, something is broken. |
| Recommended | 3.0% | The tier a healthy campaign should hit. |
| Excellent | 7.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Clicks / Delivered) * 100Why Email Click Rate matters
Click rate measures whether email content compels action. It is the true engagement metric since opens can be inflated by privacy features.
Where does your Email Click Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.