Email & SMS
What's a good SMS Delivery Rate?
A good SMS Delivery Rate for a local business is 96.0% or higher. Percentage of SMS messages successfully delivered. An excellent SMS Delivery Rate — the top tier Karbon Agency grades client campaigns against — is 99.0% or higher, while 90.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 90.0% | The floor. Below this, something is broken. |
| Recommended | 96.0% | The tier a healthy campaign should hit. |
| Excellent | 99.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why SMS Delivery Rate matters
Undelivered messages are wasted spend and missed revenue. Low delivery rates indicate carrier filtering issues or bad number hygiene.
Where does your SMS Delivery Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.