Reputation
What's a good Review Response Time?
A good Review Response Time for a local business is 24.0h or lower. Average time to respond to a new review. An excellent Review Response Time — the top tier Karbon Agency grades client campaigns against — is 4.0h or lower, while 48.0h marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 48.0h | The floor. Below this, something is broken. |
| Recommended | 24.0h | The tier a healthy campaign should hit. |
| Excellent | 4.0h | Top-tier performance worth defending. |
Lower is better for this metric.
Why Review Response Time matters
Fast responses demonstrate attentiveness. A same-day response to a negative review can turn a detractor into a promoter. Delayed responses feel dismissive.
Where does your Review Response Time land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.