Reputation
What's a good Google Review Rating?
A good Google Review Rating for a local business is 4.2 stars or higher. Average Google Business Profile review rating. An excellent Google Review Rating — the top tier Karbon Agency grades client campaigns against — is 4.7 stars or higher, while 3.5 stars marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 3.5 stars | The floor. Below this, something is broken. |
| Recommended | 4.2 stars | The tier a healthy campaign should hit. |
| Excellent | 4.7 stars | Top-tier performance worth defending. |
Higher is better for this metric.
Why Google Review Rating matters
Review rating is the first trust signal potential customers see. Below 4.0 stars, most people will choose a competitor. Above 4.5, you dominate local search results.
Where does your Google Review Rating land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.