Email & SMS
What's a good Nurture Conversion Rate?
A good Nurture Conversion Rate for a local business is 8.0% or higher. Percentage of nurtured leads that convert to customers. An excellent Nurture Conversion Rate — the top tier Karbon Agency grades client campaigns against — is 15.0% or higher, while 3.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 3.0% | The floor. Below this, something is broken. |
| Recommended | 8.0% | The tier a healthy campaign should hit. |
| Excellent | 15.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(Converted Nurtured Leads / Total Nurtured Leads) * 100Why Nurture Conversion Rate matters
Measures the ROI of your drip campaigns and follow-up sequences. A strong nurture conversion rate means your content is moving people through the funnel, not just sitting in inboxes.
Where does your Nurture Conversion Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.