Lead Generation
What's a good Lead-to-Customer Rate?
A good Lead-to-Customer Rate for a local business is 15.0% or higher. Percentage of leads that become paying customers. An excellent Lead-to-Customer Rate — the top tier Karbon Agency grades client campaigns against — is 30.0% or higher, while 5.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 5.0% | The floor. Below this, something is broken. |
| Recommended | 15.0% | The tier a healthy campaign should hit. |
| Excellent | 30.0% | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
(New Customers / Total Leads) * 100Why Lead-to-Customer Rate matters
Bridges marketing and sales performance. Low rates indicate either poor lead quality (marketing problem) or weak sales process (operations problem).
Where does your Lead-to-Customer Rate land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.