Lead Generation
What's a good Lead Response Time?
A good Lead Response Time for a local business is 4.0h or lower. Average time to first contact after a lead comes in. An excellent Lead Response Time — the top tier Karbon Agency grades client campaigns against — is 1.0h or lower, while 24.0h marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 24.0h | The floor. Below this, something is broken. |
| Recommended | 4.0h | The tier a healthy campaign should hit. |
| Excellent | 1.0h | Top-tier performance worth defending. |
Lower is better for this metric.
Why Lead Response Time matters
Speed to lead is the strongest predictor of conversion. Leads contacted within 1 hour are 7x more likely to qualify than those contacted after 24 hours.
Where does your Lead Response Time land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.