Lead Generation
What's a good Hot Lead Percentage?
A good Hot Lead Percentage for a local business is 25.0% or higher. Percentage of total leads classified as high-intent / sales-ready. An excellent Hot Lead Percentage — the top tier Karbon Agency grades client campaigns against — is 40.0% or higher, while 10.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 10.0% | The floor. Below this, something is broken. |
| Recommended | 25.0% | The tier a healthy campaign should hit. |
| Excellent | 40.0% | Top-tier performance worth defending. |
Higher is better for this metric.
Why Hot Lead Percentage matters
Hot leads convert faster and at higher rates. A high percentage means your targeting and messaging are attracting the right people, not just any people.
Where does your Hot Lead Percentage land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.