Lead Generation
What's a good Lead Quality Score?
A good Lead Quality Score for a local business is 50 or higher. Score from 0-100 indicating lead readiness to buy. An excellent Lead Quality Score — the top tier Karbon Agency grades client campaigns against — is 70 or higher, while 30 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 30 | The floor. Below this, something is broken. |
| Recommended | 50 | The tier a healthy campaign should hit. |
| Excellent | 70 | Top-tier performance worth defending. |
Higher is better for this metric.
Why Lead Quality Score matters
Quality trumps quantity. 50 high-quality leads outperform 500 junk leads in revenue generated and sales team efficiency.
Where does your Lead Quality Score land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.