Session Replay
Also known as: Session Recording, Visitor Recording
Session replay is a recording of a real visitor's journey through your website — scrolls, clicks, taps, and hesitations — played back like a video.
What it actually means
Session replay tools capture how individual visitors actually use your site and let you watch those sessions back. Instead of guessing why people leave without converting, you see it: the form field they abandoned, the button that didn't respond on mobile, the paragraph everyone scrolls past. Replays turn abstract metrics like bounce rate into concrete, fixable problems. Privacy matters here — good implementations mask keystrokes and personal data automatically. A handful of watched sessions each week often surfaces more conversion insight than a month of staring at dashboards, because you are observing behavior rather than averaging it.
Watching ten replays of people abandoning your booking page will tell you exactly what to fix — maybe the date picker breaks on phones, and every mobile visitor from your ads hits that wall.
Related terms
A heatmap is a visual overlay showing where visitors click, tap, and scroll on a page, with warm colors marking the busiest areas.
A landing page is a standalone web page built for one campaign and one action, where ad traffic is sent to convert.
Conversion rate is the percentage of visitors who complete a desired action, calculated as conversions divided by total visitors or clicks.
Bot traffic is non-human website activity from crawlers, scrapers, and automated scripts that inflates analytics and wastes ad budget.
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