Revenue & ROI
What's a good Return on Ad Spend?
A good Return on Ad Spend for a local business is 4.0x or higher. Revenue generated per dollar of ad spend. An excellent Return on Ad Spend — the top tier Karbon Agency grades client campaigns against — is 8.0x or higher, while 2.0x marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 2.0x | The floor. Below this, something is broken. |
| Recommended | 4.0x | The tier a healthy campaign should hit. |
| Excellent | 8.0x | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
Revenue / Ad SpendWhy Return on Ad Spend matters
The definitive measure of advertising profitability. A ROAS of 4x means every $1 spent returns $4 in revenue. Below 2x, most businesses are unprofitable after COGS.
Where does your Return on Ad Spend land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.