Revenue & ROI
What's a good Revenue Per Customer?
A good Revenue Per Customer for a local business is $150 or higher. Average total revenue generated per customer. An excellent Revenue Per Customer — the top tier Karbon Agency grades client campaigns against — is $400 or higher, while $50.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $50.00 | The floor. Below this, something is broken. |
| Recommended | $150 | The tier a healthy campaign should hit. |
| Excellent | $400 | Top-tier performance worth defending. |
Higher is better for this metric.
Why Revenue Per Customer matters
Higher revenue per customer means you can afford higher acquisition costs and still be profitable. Upselling and cross-selling directly grow this metric.
Where does your Revenue Per Customer land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.