Revenue & ROI
What's a good Average Order Value?
A good Average Order Value for a local business is $50.00 or higher. Average revenue per transaction. An excellent Average Order Value — the top tier Karbon Agency grades client campaigns against — is $80.00 or higher, while $30.00 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | $30.00 | The floor. Below this, something is broken. |
| Recommended | $50.00 | The tier a healthy campaign should hit. |
| Excellent | $80.00 | Top-tier performance worth defending. |
Higher is better for this metric.
How it's calculated
Total Revenue / Number of OrdersWhy Average Order Value matters
AOV is the fastest lever for revenue growth without increasing traffic. Bundle offers, upsells, and pricing optimization directly impact this.
Where does your Average Order Value land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.