Website Performance
What's a good Mobile Performance Score?
A good Mobile Performance Score for a local business is 75 or higher. Google Lighthouse mobile performance score (0-100). An excellent Mobile Performance Score — the top tier Karbon Agency grades client campaigns against — is 90 or higher, while 50 marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 50 | The floor. Below this, something is broken. |
| Recommended | 75 | The tier a healthy campaign should hit. |
| Excellent | 90 | Top-tier performance worth defending. |
Higher is better for this metric.
Why Mobile Performance Score matters
Over 60% of ad traffic is mobile. A poor mobile score means the majority of your paid traffic hits a slow, frustrating experience.
Where does your Mobile Performance Score land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.