Website Performance
What's a good Largest Contentful Paint?
A good Largest Contentful Paint for a local business is 2.5s or lower. Time until the largest visible content element renders. An excellent Largest Contentful Paint — the top tier Karbon Agency grades client campaigns against — is 1.5s or lower, while 4.0s marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 4.0s | The floor. Below this, something is broken. |
| Recommended | 2.5s | The tier a healthy campaign should hit. |
| Excellent | 1.5s | Top-tier performance worth defending. |
Lower is better for this metric.
Why Largest Contentful Paint matters
LCP is a Core Web Vital that directly impacts Google search ranking. Pages loading over 4s lose 25% of visitors before any content is seen.
Where does your Largest Contentful Paint land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.