Website Performance
What's a good Interaction to Next Paint?
A good Interaction to Next Paint for a local business is 200ms or lower. Latency of user interactions (clicks, taps, key presses). An excellent Interaction to Next Paint — the top tier Karbon Agency grades client campaigns against — is 100ms or lower, while 500ms marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 500ms | The floor. Below this, something is broken. |
| Recommended | 200ms | The tier a healthy campaign should hit. |
| Excellent | 100ms | Top-tier performance worth defending. |
Lower is better for this metric.
Why Interaction to Next Paint matters
INP measures perceived responsiveness. Sluggish interactions frustrate users and increase abandonment, especially on mobile where patience is lowest.
Where does your Interaction to Next Paint land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.