We run Microsoft Advertising for optometry practices across Bing, Yahoo, and DuckDuckGo — often cheaper clicks and a higher-income audience, so your optometry practice captures ready-to-buy searches that Google-only competitors never see.
Microsoft Ads works for optometry practices because it puts your business in front of the right buyers through lower-cost clicks on Bing and Microsoft's network with less competition. For a optometry practice, that means fewer wasted dollars and more booked customers — new patients and eyewear sales.
Less advertiser competition on the Microsoft network often means meaningfully cheaper clicks than Google for the same searches.
Bing's audience skews older and higher-income — frequently a better match for premium and considered local services.
We import and adapt your winning Google campaigns, so you capture a new channel without rebuilding from scratch.
Your ads appear across Bing, Yahoo, DuckDuckGo, and Microsoft partners — buyers Google-only advertisers never touch.
We bring over your proven search campaigns and adjust them for Microsoft's audience and bidding.
We set the right network, device, and location targeting to match where your buyers actually convert.
We wire up conversion and call tracking so Microsoft results are measured the same as Google.
We tune bids and keywords for the cheaper-click reality of the network and scale what converts.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what microsoft ads should cost and return for a optometry practice.
Get My Free Audit →For most local businesses, yes. Clicks are often cheaper and competition is lighter, so the same campaigns can produce extra leads at a lower cost. Because we adapt your existing Google campaigns, the setup effort is small relative to the added reach.
More people than most assume — it powers Bing, Yahoo, DuckDuckGo, and is the default on Windows and Edge. The audience skews older and higher-income, which is a strong fit for premium and considered local services.
Usually no. We start by mirroring your best Google search ads, then tune copy and bids for the Microsoft audience. You get a second channel without producing a whole new set of creative.
Yes — and it targets non-insurance patients who pay full price, which is often better for your revenue mix than a heavily discounted insurance exam.
Yes — brand-specific campaigns for Ray-Ban, Oakley, or your luxury frame lines are effective. We can also do co-op campaigns if brands offer co-marketing support.
Service experience, same-day fitting, and the ability to try frames in person. We build campaigns around those advantages — what online eyewear can never offer.
Paid social that fills your calendar.
View →Rank on Google. Get cited by AI.
View →Turn clicks into booked customers.
View →The home everything else points to.
View →Pay per lead, not per click.
View →Catch buyers at the exact moment of intent.
View →Own the category when buyers are comparing.
View →One campaign across all of Google.
View →Be the neighborhood's first recommendation.
View →New patients and eyewear sales.
See the optometry practice page →Book a 15-minute call. We'll review your optometry practice, your market, and your current setup — and tell you honestly whether microsoft ads is the right move.