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10 agencies scored · no paid placements

Best Meta & Facebook Ads Agencies for Roofers (2026)

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For most roofing contractors the best Facebook and Meta ads agency is Hook Agency, because it is the only one here that publishes what Meta management actually costs — $3,000/month — next to 175+ five-star reviews on its own site. Roofer Grow is the strongest roofing-exclusive option and runs month-to-month; Service Allies publishes the cost-per-lead range you should expect ($50–$150). Everything below that depends on whether you want a roofing-only shop or a home-services generalist with more scale. Every agency here was verified against its own website in September 2026, and the score under each name comes from the published rubric further down the page.

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Full disclosure

No agency paid for placement on this list, and there are no affiliate links or referral fees on this page. Karbon Agency publishes this list and appears on it; we are placed by the same score as everyone else, and on several of our lists that means we are not first.

The ranking, side by side

Ranked by the score below, which is explained in full under “How we ranked these”. The pricing and lock-in columns are the reason this page exists — almost no other list in this category will tell you what these agencies charge.

#AgencyScoreBest forPricingLock-in
1Hook Agency80/100roofers who want a full published rate card before they ever get on a sales call, and can commit for a yearPublished: Meta Ads from $3,000/mo; PPC $2,000/mo; Local SEO $2,800/moYearly commitment stated on site
2Roofer Grow74/100roofers who want a roofing-only team on month-to-month terms and no money down before leads arriveFee not published; states no initiation fees and no charge until leads startMonth-to-month, cancel any time
3Service Allies67/100roofers who want Facebook and Instagram lead-form campaigns as the whole offer, with the numbers stated up frontPartially published: $2,000–$3,000/mo ad budget and $50–$150 per lead; agency fee quoted on a demo callMonth-to-month; one contractor per local area
4Karbon Agency *63/100roofers who want Meta ads run for them with a live dashboard tying every dollar of spend to an actual booked inspectionPublished at karbonagency.com/pricing: marketing (Meta ads + a free landing page) from $1,500/month plus ad spend; other services priced separatelyNo long-term lock-in — month-to-month
5DALT Media58/100roofers who want a deliberately small agency and territorial exclusivity in their statePricing not published — quoted after a callNo long contracts; month-to-month after an initial 90 days
6Webrunner Media58/100established roofers who care more about tenure and ad-spend scale than about a dedicated paid-social teamPricing not published — quoted after a callNot published
7Profit Roofing Systems55/100roofers who want named storm, insurance and financing funnels from a roofing-only shopPricing not published — quoted after a callNot published
8Contractor Marketing Pros53/100roofers who want Meta ads bundled with SEO, Google Maps, chatbots and AI follow-up from one vendorPricing not published — quoted after a callNot published
9SC Digital49/100roofers who want a generalist internet-marketing firm with a real, countable review recordPublished for websites only: $199/mo small-business website; ads pricing not publishedNot published
10Clicks Geek48/100roofers who want a certified paid-media generalist and value flexible terms over niche depthPricing not published — quoted after a callNo long-term lock-in advertised

* Karbon Agency publishes this list — see the disclosure above. All other rows are based on each agency’s own published materials as of September 26, 2026.

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The list

1.

Hook Agency

80/100

Best for: roofers who want a full published rate card before they ever get on a sales call, and can commit for a year

Strengths

  • The only agency on this list that publishes a Meta Ads price — $3,000/month starting, alongside Local SEO $2,800/mo, PPC $2,000/mo and websites $1,000/mo
  • Home-services-only, with roofing named first and a roofing podcast of its own
  • Publishes real proof: $240M+ revenue driven, 200+ contractors served, 175+ five-star reviews

Considerations

  • States that "a yearly commitment allows us to implement and optimize" — the least flexible terms here
  • Its homepage FAQ also says it doesn't do social media ads, which contradicts the priced Meta Ads package — confirm the scope on a call before signing

Pricing: Published: Meta Ads from $3,000/mo; PPC $2,000/mo; Local SEO $2,800/mo · Lock-in: Yearly commitment stated on site

2.

Roofer Grow

74/100

Best for: roofers who want a roofing-only team on month-to-month terms and no money down before leads arrive

Strengths

  • Roofing-exclusive: the whole business is built around "exclusive roof replacement jobs"
  • Combines Google, Facebook and YouTube rather than paid social alone
  • "All of our clients are on a month-to-month agreement and you can stop at any time", per its site — plus no initiation fees

Considerations

  • No dollar figure published — the fee only comes out on a call
  • Facebook is one of three channels, so a roofer who wants paid social specifically should confirm the split

Pricing: Fee not published; states no initiation fees and no charge until leads start · Lock-in: Month-to-month, cancel any time

Best for: roofers who want Facebook and Instagram lead-form campaigns as the whole offer, with the numbers stated up front

Strengths

  • Paid social IS the product — lead-form campaigns on Facebook and Instagram with qualifying questions to filter junk leads
  • Publishes the economics: "I typically recommend a monthly budget of $2,000 - $3,000 to start" and "Lead costs typically fall between $50 and $150 per lead"
  • "There's no long term commitment with Service Allies. It's a month to month agreement!", plus one contractor per local area

Considerations

  • Its own management fee is "only available on a live demo call" — the budget guidance is published, the agency fee is not
  • Roofing is one of roughly 17 home-improvement verticals, not the sole focus

Pricing: Partially published: $2,000–$3,000/mo ad budget and $50–$150 per lead; agency fee quoted on a demo call · Lock-in: Month-to-month; one contractor per local area

4.

Karbon Agency

63/100That’s us — see disclosure above

Best for: roofers who want Meta ads run for them with a live dashboard tying every dollar of spend to an actual booked inspection

Strengths

  • AI-driven reporting — a live dashboard shows what every ad dollar did, down to the lead
  • No long-term lock-in: month-to-month
  • Published pricing: marketing from $1,500/month plus ad spend, so you know the cost before the first call

Considerations

  • Small, newer team — we don't have a decade-deep case-study library yet
  • Not roofing-exclusive — a local-business specialist rather than a storm-and-insurance-funnel shop

Pricing: Published at karbonagency.com/pricing: marketing (Meta ads + a free landing page) from $1,500/month plus ad spend; other services priced separately · Lock-in: No long-term lock-in — month-to-month

5.

DALT Media

58/100

Best for: roofers who want a deliberately small agency and territorial exclusivity in their state

Strengths

  • Only four verticals — roofing, construction, foundation repair and restoration
  • Runs Facebook and Instagram ads alongside Google Ads and SEO
  • "One client per state per industry. Period." and "No Long Contracts" — month-to-month after an initial 90-day phase

Considerations

  • The one-client-per-state rule means your territory may already be taken
  • Publishes a client cap ("50 clients, max. Ever") but no client count, review count or tenure

Pricing: Pricing not published — quoted after a call · Lock-in: No long contracts; month-to-month after an initial 90 days

Best for: established roofers who care more about tenure and ad-spend scale than about a dedicated paid-social team

Strengths

  • The deepest tenure here: "20+ years dedicated to serving the trades", per its site
  • Publishes $300M+ in yearly ad investment managed for contractors and a 95% average client retention rate
  • Google Premier Partner, Meta Experts, Instagram Ads Pros and Bing certifications displayed

Considerations

  • Paid social is bundled inside a general ad-management offering — there is no standalone Meta service page describing scope
  • Neither pricing nor contract terms are published

Pricing: Pricing not published — quoted after a call · Lock-in: Not published

Best for: roofers who want named storm, insurance and financing funnels from a roofing-only shop

Strengths

  • Genuinely roofing-exclusive — every service page is roofing-scoped
  • A dedicated roofing Facebook Ads page naming three offer types: hail funnel, insurance funnel, financing funnel

Considerations

  • Thin published proof: five years of roofing Facebook-ads experience is the only verifiable figure, and the homepage stat counters render as unpopulated zeros
  • Neither pricing nor contract terms are published

Pricing: Pricing not published — quoted after a call · Lock-in: Not published

Best for: roofers who want Meta ads bundled with SEO, Google Maps, chatbots and AI follow-up from one vendor

Strengths

  • Solid published proof: 8+ years, 400+ contractors, 200,000+ leads and 150+ 4.7-star reviews
  • Google Premier Partner and Facebook Marketing Partner badges displayed
  • Meta Ads is a named service alongside Google Ads and Local Services Ads

Considerations

  • Rebranded from Roofing Marketing Pros to a general contractor brand — roofing is now one of nine home-services verticals
  • Its three packages (Launch, Rocket, Platinum) carry no prices

Pricing: Pricing not published — quoted after a call · Lock-in: Not published

9.

SC Digital

49/100

Best for: roofers who want a generalist internet-marketing firm with a real, countable review record

Strengths

  • A published Google rating "Based on 112 reviews" — a real review count, which most agencies here do not publish
  • Expertise.com, BBB, Clutch Top Rated (2022) and Google Partner badges displayed
  • Has a dedicated Facebook-ads-for-roofers page rather than only a generic services list

Considerations

  • A multi-vertical internet-marketing firm with a roofing landing page, not a home-services specialist
  • The only published price is $199/month for a small-business website — no ads-management fee is published

Pricing: Published for websites only: $199/mo small-business website; ads pricing not published · Lock-in: Not published

10.

Clicks Geek

48/100

Best for: roofers who want a certified paid-media generalist and value flexible terms over niche depth

Strengths

  • Google Premier Partner and Meta Business Partner badges, in business since 2015 and active in 50 states
  • "No long-term lock-in. You stay because the results work, not because you're trapped", per its site

Considerations

  • The broadest generalist on this list — it advertises 298 industries, with roofing one of 49 home-services verticals
  • Its published "4.9★ Reviews" figure carries no review count, and pricing is not published

Pricing: Pricing not published — quoted after a call · Lock-in: No long-term lock-in advertised

How we ranked these

Every agency is scored out of 100 across five weighted dimensions. The weights are fixed across every list on this site, so a 78 here means the same thing as a 78 on any other niche.

  1. Niche specialization30 points

    How much of the agency's actual business is this one industry. A shop that works only in this niche scores full marks; a generalist that lists it among twenty verticals scores about half.

  2. Pricing transparency20 points

    Does it publish what it charges on its own website. Full marks for real numbers you can read before a sales call, partial for a published budget framework or starting-at figure, zero for "contact us".

  3. Proof and reviews20 points

    Verifiable evidence on its own site: years in business, client counts, named case studies, third-party review counts, Google/Meta partner badges. Unsourced hype counts for nothing.

  4. Service fit20 points

    Whether the service mix matches what this industry actually needs to get customers, rather than what is easiest to sell.

  5. Contract flexibility10 points

    Month-to-month terms and client ownership of the website, ad accounts and data score highest; undisclosed or multi-year terms score lowest.

Every agency here was checked against its own live website. Pricing, contract terms, client counts and review counts are only stated where the agency publishes them — everything else is recorded as "not published" rather than guessed at. Scores are ours, they are subjective, and the rubric above is published so you can disagree with them.

Last reviewed by . We refresh these lists when something real changes — a price, a contract term, an agency going dark — not on a schedule.

Frequently asked questions

What does a Facebook ads agency for roofers cost?

Almost nobody publishes it, which is why this list has a pricing column. Of the ten companies here, exactly one publishes a Meta management fee: Hook Agency at $3,000/month starting. Service Allies publishes the ad budget instead — "$2,000 - $3,000 to start" — but keeps its own fee for a demo call. Karbon publishes marketing from $1,000/month. Everyone else quotes after a conversation. Budget the management fee and the ad spend separately; they are not the same money.

What is a good cost per lead for roofing Facebook ads?

Three independent figures bracket it. LocaliQ's Facebook benchmarks (republished September 2026) put the home and home-improvement category at $42.95 per lead, against a $27.39 cross-industry Facebook average — so roofing-adjacent leads run roughly 57% above the Facebook norm. Service Allies, running these campaigns daily, tells prospects "lead costs typically fall between $50 and $150 per lead." Roofing software vendor JobNimbus calls $30–$80 a healthy range. If your agency is quoting you a number outside $30–$150, ask what is different about your market.

Are Facebook ads cheaper than Google Ads for roofers?

Per lead, dramatically. LocaliQ's home-services search benchmarks (data April 2024 – March 2025) put Roofing & Gutters Google search at $228.15 per lead and $10.70 per click, with a 5.66% click-through rate and 3.70% conversion rate. Facebook for home and home improvement runs $2.18 per click at a 5.32% conversion rate. The tradeoff is intent: a Google searcher already has a leak, while a Facebook viewer has to be persuaded. Most roofers who can afford both run search for storm-season urgency and Meta for financing and replacement offers.

How much should a roofer spend on Meta ads per month?

JobNimbus suggests $500–$1,500/month for newer roofing operations and $2,500–$10,000/month for growth-focused companies; Service Allies recommends $2,000–$3,000/month to start. Below roughly $1,500/month a Meta campaign struggles to exit the learning phase in a single metro, so a small budget spread across three cities usually performs worse than the same money in one.

What ROAS should a roofer expect from Facebook ads?

JobNimbus publishes the clearest benchmark set for roofing Meta campaigns: a 3:1 minimum return on ad spend with 5:1 or better as the goal, a 7–12% conversion rate, and ad frequency kept below 3 to avoid creative fatigue. Watch frequency especially — roofing markets are small, and the same homeowner seeing your ad nine times is how a campaign quietly stops working.

Should I hire a roofing-only agency or a home-services generalist?

Roofing-only shops (Roofer Grow, Profit Roofing Systems) already know hail funnels, insurance claims and financing offers, so there is no ramp-up. Home-services specialists (Hook Agency, Webrunner, DALT) bring more scale, deeper proof and usually better creative production. Broad generalists like Clicks Geek and SC Digital bring partner badges and review counts but roofing is one vertical among hundreds. Ask any of them one question: show me the last three roofing campaigns you ran, with the cost per booked inspection.

Do roofing marketing agencies lock you into a contract?

It varies more than anything else on this page, which is why lock-in gets its own column. Roofer Grow, Service Allies and Karbon are explicitly month-to-month; Clicks Geek advertises "no long-term lock-in"; DALT Media says "No Long Contracts" after an initial 90-day phase. At the other end, Hook Agency states a yearly commitment. Four of the ten publish nothing at all about terms — treat that as a question for the first call, not a red flag.

Should a roofing company hire an agency or bring marketing in-house?

A competent in-house marketer costs more per year than most of the retainers on this list, and a single hire cannot run creative, media buying and follow-up equally well. Agencies spread specialists across accounts. In-house starts to win once you are past roughly $500k a year in ad spend or running several crews across multiple markets. We wrote out the full math. Agency vs. hiring in-house →

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Last updated · 10 agencies scored