Audience Quality
What's a good Audience Overlap?
A good Audience Overlap for a local business is 20.0% or lower. Percentage of audience overlap between ad sets. An excellent Audience Overlap — the top tier Karbon Agency grades client campaigns against — is 5.0% or lower, while 40.0% marks the minimum acceptable tier.
The three tiers Karbon grades against
| Tier | Value | What it means |
|---|---|---|
| Minimum | 40.0% | The floor. Below this, something is broken. |
| Recommended | 20.0% | The tier a healthy campaign should hit. |
| Excellent | 5.0% | Top-tier performance worth defending. |
Lower is better for this metric.
Why Audience Overlap matters
High overlap means your ad sets compete against each other in auction, driving up costs. Clean audience separation lets each ad set optimize independently.
Where does your Audience Overlap land?
Karbon Agency grades every client campaign against these exact tiers, live on a dashboard — no guessing, no quarterly PDFs.