Case study
- Sims For Hire
- Event racing-simulator rentals
- Miami and South Florida
- April 7, 2026 – July 29, 2026
Sims For Hire: 85 event inquiries in 16 weeks at $61 each
Disclosure: Sims For Hire is owned by the same group as Karbon Agency.
From Apr 7 to Jul 29, 2026, Sims For Hire's Meta ads generated 85 event inquiries at $61.32 each, as reported by Meta, on $5,211.83 of spend. Moving the budget from awareness campaigns to lead campaigns cut the cost per inquiry from $163.12 in April to between $45.20 and $51.93 a month from May to July.
- 85
event inquiries in 16 weeks (Meta-reported) [1]
- $61.32
per inquiry across the run (Meta-reported) [1]
- $163 → $45
cost per inquiry, April vs May, after moving to lead campaigns [1]
The situation
Sims For Hire brings professional racing simulators to events: corporate activations, brand launches, trade shows and private parties. A single event can be worth thousands of dollars, so a steady flow of inquiries is what the business runs on.
The goal was to generate event inquiries from Miami and South Florida through the website, at a cost per inquiry the business could scale.
What we ran
- Meta (Facebook and Instagram)
- Website inquiry forms
- Karbon first-party site tracking
- Spring: an awareness campaign, a website-lead campaign for Miami and South Florida, and 7-day retargeting of site visitors who had not yet inquired. Around Miami's race week (Apr 28 – May 4) we added location-pinned lead ads in Bayside, Brickell, Lummus Park and South Beach.
- Summer (Jun 14 – Jul 29): one corporate lead-generation campaign at $60 a day, optimised for website inquiries. It targeted ages 28 to 60 with interests in event management, marketing, entrepreneurship, motorsport, Formula One, luxury goods and trade shows, within 25 miles of Miami, widened to 50 miles on Jun 23.
- Four short videos: past-client proof, employee appreciation, drawing a crowd to an opening, and 'we bring the race to you'. No prices in the ads.
- A dedicated booking page from Jun 20, plus a short popup form for quick questions.
Results
The ads reached 473,962 impressions with a 2.09% click-through rate at $0.69 per link click.
Once the budget moved from awareness to lead campaigns, cost per inquiry dropped from $163.12 in April to $45.20 in May and stayed between $45 and $52 through July.
July was the strongest month for volume, with 34 inquiries.
Meta results by month [source 1]
Hover or tap a bar to see every number for that period.
Inquiries (Meta-reported)
8516 weeks
Cost per inquiry
$61.3216 weeks
Meta spend
$5,211.8316 weeks
Click-through rate
2.09%16 weeks
Cost per link click
$0.6916 weeks
Show these numbers as a table
| Period | Meta spend | Click-through rate | Cost per link click | Inquiries (Meta-reported) | Cost per inquiry |
|---|---|---|---|---|---|
| April (from the 7th)April 7, 2026 – April 30, 2026 | $1,468.07 | 1.97% | $0.39 | 9 | $163.12 |
| MayMay 1, 2026 – May 31, 2026 | $994.41 | 1.79% | $0.49 | 22 | $45.20 |
| JuneJune 1, 2026 – June 30, 2026 | $1,038.60 | 2.73% | $1.59 | 20 | $51.93 |
| July (to the 29th)July 1, 2026 – July 29, 2026 | $1,710.75 | 2.69% | $1.47 | 34 | $50.32 |
| 16 weeksApril 7, 2026 – July 29, 2026 | $5,211.83 | 2.09% | $0.69 | 85 | $61.32 |
The numbers, month by month
Meta spend and Meta-reported website inquiries for each month of the run. Switch between what an inquiry cost and how many came in.
Cost per inquiry fell from $163.12 in April to $45.20 in May, 72% lower, and stayed between $45.20 and $51.93 a month through July.
Inquiries are website inquiry-form events counted by Meta Ads Manager; cost per inquiry divides Meta spend by that count. [source 1]
Show these numbers as a table
| Period | Cost per inquiry, by month |
|---|---|
| Apr 7–30April 7, 2026 – April 30, 2026 | $163.12 |
| MayMay 1, 2026 – May 31, 2026 | $45.20 |
| JunJune 1, 2026 – June 30, 2026 | $51.93 |
| Jul 1–29July 1, 2026 – July 29, 2026 | $50.32 |
| Period | Event inquiries per month (Meta-reported) |
|---|---|
| Apr 7–30April 7, 2026 – April 30, 2026 | 9 |
| MayMay 1, 2026 – May 31, 2026 | 22 |
| JunJune 1, 2026 – June 30, 2026 | 20 |
| Jul 1–29July 1, 2026 – July 29, 2026 | 34 |
Cheap clicks or cheap inquiries
Each dot is one month. April had the cheapest clicks of the run ($0.39 per link click) and the dearest inquiries ($163.12); from May to July, lead campaigns paid $0.49–$1.59 per link click and $45.20–$51.93 per inquiry.
- April: awareness-led
- May–July: lead campaigns
[source 1]
Show these numbers as a table
| Period | Cost per link click | Cost per inquiry |
|---|---|---|
| AprApril 7, 2026 – April 30, 2026 | $0.39 | $163.12 |
| MayMay 1, 2026 – May 31, 2026 | $0.49 | $45.20 |
| JunJune 1, 2026 – June 30, 2026 | $1.59 | $51.93 |
| JulJuly 1, 2026 – July 29, 2026 | $1.47 | $50.32 |
From impression to inquiry
Across the 16 weeks, 473,962 impressions brought 7,603 link clicks and 85 inquiries. The share of link clicks that became an inquiry rose from 0.24% in April to 3.07% in June and 2.92% in July.
April 7, 2026 – July 29, 2026
Impressions
473,962
Link clicks
7,603
Inquiries
85
Link clicks are clicks through to the website; inquiries are Meta-reported website inquiry-form events. [source 1]
Show these numbers as a table
| Period | Impressions | Link clicks(share of impressions) | Inquiries(share of link clicks) |
|---|---|---|---|
| 16 weeksApril 7, 2026 – July 29, 2026 | 473,962 | 7,6031.60% | 851.12% |
| AprApril 7, 2026 – April 30, 2026 | 220,858 | 3,7521.70% | 90.24% |
| MayMay 1, 2026 – May 31, 2026 | 139,783 | 2,0361.46% | 221.08% |
| JunJune 1, 2026 – June 30, 2026 | 42,287 | 6521.54% | 203.07% |
| JulJuly 1, 2026 – July 29, 2026 | 71,034 | 1,1631.64% | 342.92% |
How it unfolded
Apr 7, 2026
Launch
An awareness campaign, a website-lead campaign for Miami and South Florida, and 7-day retargeting of site visitors.
Apr 28 – May 4
Race week
Location-pinned lead ads in Bayside, Brickell, Lummus Park and South Beach.
May 2026Result
Cost per inquiry down to $45.20
From $163.12 in April, once the budget moved from awareness to lead campaigns.
Jun 14
Corporate lead campaign
One lead-generation campaign at $60 a day, optimised for website inquiries.
Jun 20
Dedicated booking page
Plus a short popup form for quick questions.
Jun 23
Radius widened to 50 miles
From 25 miles around Miami.
July 2026Result
Best month of the run
34 inquiries at $50.32 each.
Jul 29, 2026Result
85 inquiries in 16 weeks
$61.32 each across the run (Meta-reported).
What we learned
- Buy the result you want. April's awareness campaigns delivered the cheapest clicks of the run ($0.39), but inquiries cost $163.12. Lead campaigns cost more per click and brought inquiries in at $45 to $52.
- Give a working campaign room. July, the first full month after the corporate campaign's radius widened from 25 to 50 miles, delivered the most inquiries of the run (34) at $50.32 each.
Your turn
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- Inquiries are website inquiry-form events counted by Meta Ads Manager, and cost per inquiry divides Meta spend by that count.
- Spend before Apr 7, 2026 is not included.
- [1] Karbon's Meta Ads data: Karbon's daily copy of the ad account's delivery and Meta's lead count, Apr 7 – Jul 29, 2026.
Published by Karbon Agency. Figures pulled September 27, 2026.