Case study
- My Little Genius Academy
- Preschool and early learning
- Danville, CA
- April 7, 2026 – August 17, 2026
My Little Genius Academy: 13 enrollment inquiries in the first 30 days, 50 over the campaign
Disclosure: My Little Genius Academy is owned by Karbon Agency.
In its first 30 days (Apr 7 – May 6, 2026), My Little Genius Academy's Meta campaign brought in 13 enrollment inquiries from parents on $1,205.22 of spend, $92.71 per inquiry, with a 4.24% click-through rate. Over the full campaign, Apr 7 – Aug 17, 2026, it produced 50 inquiries at $134.31 each.
- 13
enrollment inquiries in the first 30 days ($1,205 of spend) [1]
- $92.71
per inquiry in the first 30 days [1]
- 50
enrollment inquiries over the 19-week campaign [1]
The situation
My Little Genius Academy is a preschool. This campaign promoted its Danville, CA campus to local parents.
The goal was to get families to request a tour, which is the first step toward enrollment, from a single landing page.
What we ran
- Meta (Facebook and Instagram)
- Tour-request landing page
- Karbon first-party site tracking
- One Meta lead campaign aimed at parents aged 25 to 45, with two ad sets: Danville and the surrounding towns at $40 a day, and San Ramon at $20 a day.
- Four ads: two static enrollment ads and two short video ads, one version of each for each area.
- Every ad linked to a single tour-request page. On Jun 5, 2026 we rebuilt it with the form above the fold and reviews on the page.
- Inquiries went straight into the school's CRM, tagged with their ad source whenever the click carried one.
Results
The launch month was the standout: a 4.24% click-through rate, $0.96 per link click, and 13 inquiries at $92.71 each.
Across the full 19 weeks, the ads reached 388,308 impressions at a 2.40% click-through rate and produced 50 enrollment inquiries, roughly one every two and a half days, for a local preschool campus.
Meta results and enrollment inquiries [source 1]
Hover or tap a bar to see every number for that period.
Inquiries
Cost per inquiry
Click-through rate
Cost per link click
Meta spend
Show these numbers as a table
| Period | Meta spend | Click-through rate | Cost per link click | Inquiries | Cost per inquiry |
|---|---|---|---|---|---|
| First 30 daysApril 7, 2026 – May 6, 2026 | $1,205.22 | 4.24% | $0.96 | 13 | $92.71 |
| Full campaignApril 7, 2026 – August 17, 2026 | $6,715.47 | 2.40% | $1.39 | 50 | $134.31 |
Inquiries, week after week
Every tour request recorded in the school's CRM, month by month, and how the first 30 days performed.
Enrollment inquiries reached 12 by the end of April, 20 by the end of May, 30 by June, 45 by July and 50 by Aug 17, 2026.
Inquiries are tour-request form submissions recorded in the school's CRM from all sources. April starts on the 7th, when the campaign launched, and August ends on the 17th. [source 2]
The first 30 days (Apr 7 – May 6, 2026)
- 13
enrollment inquiries [1]
13 of the campaign's 50 inquiries
- 4.24%
click-through rate [1]
- $0.96
per link click [1]
- $92.71
per inquiry [1]
Show these numbers as a table
| Period | Enrollment inquiries, running total |
|---|---|
| Apr 7–30April 7, 2026 – April 30, 2026 | 12 |
| MayMay 1, 2026 – May 31, 2026 | 20 |
| JunJune 1, 2026 – June 30, 2026 | 30 |
| JulJuly 1, 2026 – July 31, 2026 | 45 |
| Aug 1–17August 1, 2026 – August 17, 2026 | 50 |
| Period | Enrollment inquiries per month |
|---|---|
| Apr 7–30April 7, 2026 – April 30, 2026 | 12 |
| MayMay 1, 2026 – May 31, 2026 | 8 |
| JunJune 1, 2026 – June 30, 2026 | 10 |
| JulJuly 1, 2026 – July 31, 2026 | 15 |
| Aug 1–17August 1, 2026 – August 17, 2026 | 5 |
From impression to tour request
Over the full campaign, 388,308 impressions brought 4,840 link clicks and 50 enrollment inquiries; in the first 30 days, 57,917 impressions brought 1,261 link clicks and 13 inquiries.
April 7, 2026 – August 17, 2026
Impressions
388,308
Link clicks
4,840
Inquiries
50
Link clicks are clicks through to the tour page. Inquiries count every tour request in the school's CRM, from all sources. [source 1]
Show these numbers as a table
| Period | Impressions | Link clicks(share of impressions) | Inquiries(share of link clicks) |
|---|---|---|---|
| Full campaignApril 7, 2026 – August 17, 2026 | 388,308 | 4,8401.25% | 501.03% |
| First 30 daysApril 7, 2026 – May 6, 2026 | 57,917 | 1,2612.18% | 131.03% |
How it unfolded
Apr 7, 2026
Launch
One Meta lead campaign for parents aged 25 to 45: Danville and nearby towns at $40 a day, San Ramon at $20 a day.
May 6, 2026Result
13 inquiries in the first 30 days
$92.71 each, at a 4.24% click-through rate and $0.96 per link click.
Jun 5, 2026
Tour page rebuilt
The form moved above the fold, with reviews on the page.
July 2026Result
The busiest month
15 enrollment inquiries in the month.
Aug 17, 2026Result
50 inquiries in 19 weeks
Roughly one every two and a half days, from 388,308 impressions.
What we learned
- A local preschool campaign can start fast. Parents responded in the first month with a 4.24% click-through rate and inquiries under $100 each.
- In a single small neighbourhood audience, fresh creative on a regular schedule is what keeps inquiries coming week after week.
Your turn
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- Inquiries are tour-request form submissions recorded in the school's CRM from all sources; 35 of the 50 carried an ad tag. Cost per inquiry divides Meta spend by all inquiries.
- [1] Karbon's Meta Ads data and CRM: Karbon's daily copy of the ad account's delivery, and every tour request recorded in the CRM, Apr 7 – Aug 17, 2026.
- [2] Karbon's Meta Ads data and CRM, by month: The same data split by calendar month, Apr 7 – Aug 17, 2026, for the charts.
- [3] Campaign totals: The same data summed over the whole campaign, including inquiries by ad tag.
Published by Karbon Agency. Figures pulled September 27, 2026.