We run Performance Max and YouTube Ads for mortgage brokers — one AI-optimized campaign across YouTube, Search, Maps, and Display, steered with human guardrails so your mortgage broker reaches local buyers everywhere on Google without wasting spend.
Performance Max works for mortgage brokers because it puts your business in front of the right buyers through AI-driven reach across YouTube and every Google surface from one campaign. For a mortgage broker, that means fewer wasted dollars and more booked customers — qualified buyer leads. month after month.
One campaign reaches buyers on YouTube, Search, Maps, Gmail, Display, and Discover — wherever they are in Google's ecosystem.
Google's automation finds conversions fast, but it wastes budget unmanaged. We feed it the right signals and constraints to keep it on local buyers.
YouTube ads put your business in front of people before they're searching, building awareness that feeds your search and Maps results.
We define real conversion goals — calls, bookings, form fills — so the AI optimizes toward revenue, not clicks.
We set conversion goals and audience signals so Google's AI starts with the right targets.
We produce the video, image, and copy assets Performance Max needs to run across every surface.
We add location, placement, and brand exclusions to stop the automation from wasting spend.
We watch asset and placement performance and feed the algorithm cleaner signals to improve cost per lead.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what performance max should cost and return for a mortgage broker.
Get My Free Audit →It's Google's AI-driven campaign that runs across all of Google — YouTube, Search, Display, Gmail, Maps, and Discover — from one setup. You provide creative and conversion goals; Google's automation decides where and when to show your ads. It needs careful guardrails to stay efficient, which is what we manage.
Yes, when targeted tightly to your service area and paired with clear conversion goals. YouTube builds awareness and demand before people search, which lifts the performance of your search and Maps presence — it's a demand-building layer, not just branding.
Helpful, but not a blocker. We can produce simple, effective video from your photos and footage, and pair it with image and text assets. The campaign performs better with video, and we handle creating it.
Yes — purchase demand exists at every rate level. We shift messaging to down payment assistance, ARM products, and rate buy-down programs that make sense at current rates.
Yes — Meta has first-time buyer interest signals. We combine that with life event targeting (recent marriage, new baby, rental fatigue messaging) to find the right audience.
We run B2B campaigns to real estate agents highlighting your service quality, speed, and communication — positioning you as the broker they want to work with.
Paid social that fills your calendar.
View →Rank on Google. Get cited by AI.
View →Turn clicks into booked customers.
View →The home everything else points to.
View →Pay per lead, not per click.
View →Catch buyers at the exact moment of intent.
View →Cheaper clicks, older buyers, less competition.
View →Own the category when buyers are comparing.
View →Be the neighborhood's first recommendation.
View →Qualified buyer leads. Month after month.
See the mortgage broker page →Book a 15-minute call. We'll review your mortgage broker, your market, and your current setup — and tell you honestly whether performance max is the right move.