We run Microsoft Advertising for law firms across Bing, Yahoo, and DuckDuckGo — often cheaper clicks and a higher-income audience, so your law firm captures ready-to-buy searches that Google-only competitors never see.
Microsoft Ads works for law firms because it puts your business in front of the right buyers through lower-cost clicks on Bing and Microsoft's network with less competition. For a law firm, that means fewer wasted dollars and more booked customers — qualified consultations. every month.
Less advertiser competition on the Microsoft network often means meaningfully cheaper clicks than Google for the same searches.
Bing's audience skews older and higher-income — frequently a better match for premium and considered local services.
We import and adapt your winning Google campaigns, so you capture a new channel without rebuilding from scratch.
Your ads appear across Bing, Yahoo, DuckDuckGo, and Microsoft partners — buyers Google-only advertisers never touch.
We bring over your proven search campaigns and adjust them for Microsoft's audience and bidding.
We set the right network, device, and location targeting to match where your buyers actually convert.
We wire up conversion and call tracking so Microsoft results are measured the same as Google.
We tune bids and keywords for the cheaper-click reality of the network and scale what converts.
Book a free 15-minute call. We'll audit your current setup and give you a realistic number on what microsoft ads should cost and return for a law firm.
Get My Free Audit →For most local businesses, yes. Clicks are often cheaper and competition is lighter, so the same campaigns can produce extra leads at a lower cost. Because we adapt your existing Google campaigns, the setup effort is small relative to the added reach.
More people than most assume — it powers Bing, Yahoo, DuckDuckGo, and is the default on Windows and Edge. The audience skews older and higher-income, which is a strong fit for premium and considered local services.
Usually no. We start by mirroring your best Google search ads, then tune copy and bids for the Microsoft audience. You get a second channel without producing a whole new set of creative.
Personal injury, family law, immigration, and estate planning all perform extremely well. Criminal defense is more challenging but can work with specific life-event targeting.
We use life-event proxies — relationship status changes for divorce, new parent status for estate planning, auto-related behaviors for injury. Direct 'injured' targeting isn't allowed.
We follow your state's bar advertising rules in all creative — no testimonials where prohibited, proper disclaimers, and no misleading success claims. We've worked with firms in all major states.
Paid social that fills your calendar.
View →Rank on Google. Get cited by AI.
View →Turn clicks into booked customers.
View →The home everything else points to.
View →Pay per lead, not per click.
View →Catch buyers at the exact moment of intent.
View →Own the category when buyers are comparing.
View →One campaign across all of Google.
View →Be the neighborhood's first recommendation.
View →Qualified consultations. Every month.
See the law firm page →Book a 15-minute call. We'll review your law firm, your market, and your current setup — and tell you honestly whether microsoft ads is the right move.