Free ROAS Calculator — Grade Your Return on Ad Spend
Type in your ad spend and the revenue it produced. We calculate your ROAS and grade it against the same benchmark tiers we use on client dashboards — with a plain-English read on what the number means.
Enter your ad spend and the revenue it generated to see your grade.
Tiers match the benchmark system we use on client dashboards. Ready to move up a tier? Want us to hit these numbers for you?
Common questions
What is ROAS and how is it calculated?
ROAS (return on ad spend) is the revenue your ads generate divided by what you spent on them. If you spend $1,000 and those ads drive $4,000 in revenue, your ROAS is 4x — every dollar in returned four dollars of revenue.
What is a good ROAS?
It depends on your margins, but the tiers we grade against are: 2x as the minimum floor, 4x as a healthy recommended level, and 8x+ as excellent. Below 2x, most businesses lose money once cost of goods and delivery are counted.
Is ROAS the same as profit?
No. ROAS measures revenue per ad dollar, not profit. A 3x ROAS with a 30% gross margin is roughly break-even. Pair ROAS with your margin (see our break-even CPA calculator) to know if a campaign is actually making money.
Want us to hit these numbers for you?
Karbon Agency runs Meta, SEO, and landing pages for local businesses — and shows you every metric, live.
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